I Get You In The Room With Manufacturers — And Help You Win.

Built for founders and operators at companies selling components, technology, services, or solutions into manufactures — who need someone that speaks their language and knows how these organizations buy.

Embedded sales and commercial support for companies selling into industrial and manufacturing markets. Retainer-based. Outcome Driven. Built over 10+ years inside the room.

I came from the OEMs. Navigating their stakeholders, timelines, and internal dynamics isn’t something I learned from the outside — it’s where I spent the last decade.

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About Me

Selling into manufacturing is tough. Multiple stakeholders, different languages and pain points across siloed departments, and internal friction at every turn. Miss these sticking points and you extend your sales cycle — or lose the deal entirely.

My background across technical, quality, production, product development, sales, engineering, and executive tiers gives me a unique ability to stich deals together that move the needle on both side of the table.

I embed with a select few companies on a retainer basis — working as your sales and commercial operator — to open the right doors, build real relationships, and drive results.

The Outcomes

Here’s a look at how I’ve helped companies navigate complex organizations, build the right relationships, and drive measurable results.

One Shot Left

< 12 Months
Challenge: A B2B oil manufacturer had been trying to land a major OEM account with no success. One window remained — a big box retail opportunity — before the door closed permanently.
Solution: Used the retail opportunity as the entry point, navigated internal stakeholders on both sides, and drove the partnership across the finish line with the clock running.
Outcome: The manufacturer landed the account, a new customer base was reached, and multiple seven-figures in gross profit secured — on the last attempt.

VP Racing Wins the Account

Seven-Figure GP
Challenge: Fuel variability and field maintenance issues were creating performance complaints — and a product gap in the lineup needed filling.
Solution: Identified ethanol-free fuel as the solution, went to market to find the right partner, managed the full vetting process against competing suppliers, and aligned VP Racing's positioning to the OEM's brand standards — premium quality and performance.
Outcome: VP Racing won the account, the product gap closed, and multiple seven-figures in gross profit generated.

Five Products. Zero Path. Problem Solved.

Market Share Gained
Challenge: A product gap was blocking re-power opportunities — customers couldn't complete engine swaps, and competitors were filling the void.
Solution: Identified the right manufacturing partner, initiated the relationship, and managed the full project from first conversation to launch — bridging internal departments and external stakeholders throughout.
Outcome: Five new muffler products launched, market share captured from competitors, and customer experience measurably improved.

I don't just open doors. When there's no clear path, I build one.

Built From Scratch. Scaled Nationally.

7,500+ Dealers
Challenge: A major engine OEM was launching a new EFI engine with no viable way to train thousands of dealers nationwide on diagnostics and troubleshooting. Live engines posed safety, emissions, and cost barriers.
Solution: Engineered a signal simulator from the ground up — starting with a custom circuit, pivoting to signal generator software when the output wasn't right, then collaborating with an electronics manufacturer to produce a scalable hardware solution. Wired and validated the full system end to end.
Outcome: Safe, real-time EFI training deployed across 7,500+ dealers nationwide. Five-figure rollout savings and a permanent competitive edge in dealer technical capability.

*Additional examples available upon request.

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